Website Terms of Use

Thisness
Effective date: 2026

By accessing or using this website, you agree to these Terms and Conditions.

If you do not agree with these terms, please do not use the website.

Website Owner

This website is operated by:

Rob Hotchkiss
Trading as Hot Creative

Email: rob@hot-creative.co.uk

Use of This Website

This website provides information about the Thisness approach, toolkit, and related creative resources.

You may view and use the content of this website for personal and professional reference.

You may not:

  • copy substantial portions of the website content

  • reproduce or redistribute material without permission

  • use the website in a way that may damage or disrupt its operation

Intellectual Property

All content on this website is the intellectual property of Rob Hotchkiss / Thisness, unless otherwise stated.

This includes:

  • the Thisness concept and methodology

  • written content

  • diagrams and frameworks

  • downloadable resources

  • branding, logos, and visual assets

These materials may not be reproduced, distributed, or used commercially without permission.

Use of the Thisness Name

“Thisness” is the name used to describe the methodology, ideas, and resources presented on this website.

The name Thisness, when used in connection with brand strategy, creative practice, or the materials presented on this website, refers specifically to the work developed by Rob Hotchkiss.

Use of the name Thisness in connection with commercial frameworks, training, consulting services, or published materials may not imply authorship, ownership, or endorsement without permission.

If referencing the Thisness approach publicly, appropriate attribution should be given.

Digital Products

This website may link to digital products such as the Thisness Toolkit, which are sold through Gumroad.

When purchasing a product:

  • the transaction is processed by Gumroad

  • payment information is handled securely by Gumroad

  • delivery of the product is managed by Gumroad

Gumroad’s own terms and policies apply to the purchase transaction.
https://gumroad.com/terms

Licence to Use the Thisness Approach

Purchase of the Thisness Toolkit grants the purchaser a personal, non-exclusive licence to apply the Thisness approach within their own professional work.

This licence allows you to:

  • use the Thisness thinking and tools when working on creative or brand projects

  • apply the methodology within your own client work or internal projects

  • reference the approach within your professional practice

This licence does not permit:

  • redistribution of the toolkit files

  • resale or repackaging of the toolkit

  • publication of the toolkit content in full or substantial part

  • creation of derivative toolkits, frameworks, or training materials based substantially on the methodology

  • sharing the purchased files with others

Each purchase provides a licence for individual use by the purchaser.

Methodology Use

The Thisness Toolkit introduces a structured methodology for exploring brand clarity and creative direction. The methodology itself, including its structure, organisation, named concepts, frameworks, diagrams, and written explanations, remains the intellectual property of Rob Hotchkiss / Thisness.

Purchase of the toolkit grants permission to apply the ideas and tools within your own professional work.

You may not:

  • reproduce or publish the methodology as your own framework

  • create derivative toolkits or training materials based substantially on the toolkit

  • teach, license, or distribute the methodology as a standalone system without permission

  • reproduce the toolkit diagrams, frameworks, or written structure in full or substantial part

If you wish to teach or license the methodology, please contact: rob@hot-creative.co.uk

Refunds

The Thisness Toolkit is a digital product.

A 14-day refund guarantee is offered from the date of purchase.

If you are not satisfied with the toolkit within this period, you may request a refund by contacting:
rob@hot-creative.co.uk

Refund requests must be made within 14 days of the original purchase date.

Refunds will be processed through the original payment platform where possible.

After the 14-day period has passed, purchases are considered final and refunds will generally not be available.

External Links

This website may contain links to third-party websites or services.

Thisness is not responsible for the content or practices of external websites.

Limitation of Liability

The content and resources provided on this website are intended for informational and professional development purposes.

While care is taken to provide useful and accurate information, Thisness does not guarantee specific outcomes from applying the ideas or methods described.

Use of the materials is at your own discretion and responsibility.

Changes to These Terms

These Terms and Conditions may be updated periodically.

Any changes will be published on this page with an updated effective date.

Governing Law

These Terms and Conditions are governed by the laws of England and Wales.

Contact

For questions about these Terms and Conditions, please contact: rob@hot-creative.co.uk