Become a Thisness practitioner.
Practising Thisness means applying the discipline of definition before design within professional creative work.
Membership includes the complete Toolkit, Practice Sheets, a professional licence to apply the discipline with clients, and ongoing updates as Thisness continues to evolve.
Practitioner Membership includes:
The complete Thisness Toolkit
A growing library of Practice Sheets
Professional licence for commercial practice
Future Toolkit and Practice Sheet updates
Founding Practitioner status
Practitioner logo and badge
Invitation to join the Practitioner Directory when it launches
Your professional licence.
Practitioner Membership gives you permission to:
Apply the Thisness Method™ within commercial work
Use Thisness terminology in client-facing practice
Describe yourself publicly as a Thisness Practitioner™
Use the Framework and Tools within projects
The discipline remains the intellectual property of Thisness and is licensed for professional practice.
A standard of practice.
Thisness is intended to be practised, not simply understood.
Practitioners are expected to:
Define before directing
Use the discipline with integrity
Protect coherence as work evolves
Strengthen judgement rather than replace it
The discipline depends upon thoughtful practice. Membership represents a commitment to applying it with care.
Practitioner Directory
(Coming Soon)
A public directory of licensed Thisness Practitioners is planned for a future release.
The directory will help organisations discover practitioners applying the discipline professionally while giving practitioners greater visibility within the growing Thisness community.
Founding Practitioners will be among the first invited to create a profile when the directory launches.
Practitioner Licences
Founding Practitioner Licence —
£59 per year
(available until 31 December 2026)
For independent creatives applying the discipline professionally during the launch year. Those joining during the launch year become Founding Practitioners and receive the founding rate for as long as their membership remains active.
Emerging Practitioner Licence —
£29 per year
For students and early-career creatives developing the foundations of practice.
Future Practitioner Rate —
£89 per year
The standard Practitioner Licence rate that will apply from 1 January 2027.
Thisness is not a badge. It is a standard of practice.
For creatives who want to define what must endure before creative direction begins.
A 14-day refund period is available following purchase if the discipline is not right for your current stage of practice.
Questions about becoming a Thisness Practitioner?
Check out the FAQ page.
Journal
The journal explores ideas around clarity, judgement and professional practice in creative work. Essays written to encourage deeper reflection on the work.
Contact
For enquiries relating to practitioner licensing, access or renewal, appropriate use of the discipline and educational or institutional enquiries –